Featured Project

Brewhouse Inn & Suites
Jackson’s Blue Ribbon Pub

Milwaukee, Wisconsin

In the historic Pabst Brewery complex in downtown Milwaukee, the former Pabst brewhouse and mill house are now home to a 90-room boutique hotel and restaurant. The hotel and restaurant have helped breathe new life into this icon of Milwaukee history, as well as garnering national design attention including features in HA+D, The Business Journal and a 2013 J. Timothy Anderson Award for best Commercial Project in the country.

The Landmark team managed the interior design and procurement of the Brewhouse’s guest suites, including the six specialty “Baron” suite rooms, as well the furniture design and procurement of the public space areas throughout the hotel.  Landmark fashioned the interior and furnishings of the of the adjacent Jackson’s Blue Ribbon Pub to include the bar that looks as though it has been there since the building was first occupied. 

Landmark’s Cherie Peet explains. “We created a neo-Victorian look with a touch of steampunk attitude.”

The colors and textures are all derived beautifully from two natural sources, the colors of ale and the colors of the Pabst Blue Ribbon logo. The guestrooms feature hues reminiscent of roasted hops; and the public seating areas riff on the classic reds and blues of the Pabst logo. The building’s roots are underscored by the huge original copper brew kettles in the second floor atrium.

The designers used faux leathers and tactile fabrics to evoke a romantic neo-Victorian era. Contrast was achieved by 130-year old salvaged wood from the building and black iron ornamentation on tables, headboards and other surfaces. The result is imaginative, industrial, and very of-the-moment.

The Landmark team worked with architect and developer, Gorman & Company, design firm Architectural Design Consultants and Andy Ahrens from the Boelter Companies to transform these two buildings into one of the “Hottest Destinations In the World for 2014” according to the Huffington Post.